ALLEGANY, N.Y. — Looking for a unique Christmas present for a St. Bonaventure fan?
There's now a Bonnies-inspired WWE legacy title belt that features the school's colors and branding. The belt — which costs $550, so start saving — is part of a multi-year licensing deal struck by the university's athletics department and the WWE.
The deal, announced Thursday, includes potential Name Image and Likeness opportunities for university student-athletes — specifically, the men's basketball team.
"Our goal is to help connect St. Bonaventure athletics with best-in-class brands like WWE," Bonnies men’s basketball general manager Adrian Wojnarowski said in a statement.
"Our fans will love the Bonnies-inspired championship title belts, and our student-athletes will be the beneficiaries of the opportunities that come from our alignment with WWE."
Other schools with similar WWE deals include Notre Dame, Michigan, Ohio State, Penn State, and Texas, among others.
"Woj instinctively understands the intersection of basketball and popular culture. We believe his know how will help bring St. Bonaventure to new heights and we’re excited to be part of their journey," WWE President Nick Khan said in a statement.