BUFFALO, N.Y. — A Buffalo manufacturer is responsible for that new popping toy you can’t pry out of your kids’ hands.
Pop It! is like a silicone version of bubble wrap, and it’s keeping this generation of young people busy in the same way. It’s a simple concept of popping buttons, but Buffalo Games was able to turn it into the biggest fidget toy since fidget spinners.
“No one brought it to the mass market like we did,” said Buffalo Games CEO Nagendra Raina.
