EAST AURORA, N.Y. — Mattel Inc. is changing the way it manages its overall portfolio of products throughout its footprint.
And that is good news at East Aurora-based Fisher-Price, which will now be home to Mattel's entire infant preschool category, including Thomas & Friends and Fisher-Price Friends products.
Mattel executives announced the shift to "category management" at the New York Toy Fair in February, shifting product development of entire business categories to specific locations.
