BUFFALO, N.Y. — A local online company that has raised hundreds of thousands of dollars for families in need will soon add a retail location where customers can shop in-person.
26 Shirts was started as an apparel company in 2013 by Del Reid and Dan Gigante, where the sale of each time-limited available T-shirt resulted in a donation to a specific beneficiary, or a local charitable organization. Since that time, sales have generated $1.1 million for those in need.
On Tuesday, May 11, the company will open a retail location in Buffalo's Tri-Main Center, 2495 Main Street, Suite 347. The shop will be open Monday-Friday from 10 a.m. until 4 p.m. and feature 26 Shirts’ Hall of Fame, MAFIA, and CHARGE gear along with hats, drinkware, flags, stickers, decals, socks, buttons and more. Most notably, the space houses three exclusive, never-before-seen designs.
Past beneficiary photos will be displayed on a wall near the door for customers to see. “We want to let our supporters and people stopping in know that their purchases are really making a difference for these families," Reid said.
"They’re treating themselves to some cool new shirts, but it goes beyond that too.”
Current “volumed" and “special edition” fundraising campaigns will continue to be available online only.