BUFFALO, N.Y. — The University at Buffalo launched a program to get people to eat healthier and to support local farmers.
The school is partnering with Fresh Fix Food Hub at the Niagara Frontier Terminal for the Eat Local WNY Initiative.
"As consumers, every time you purchase food, you are voting with your wallet as to what type of food system you want to see," said Dr. Lucia Leone of UB's School of Public Health and Health Professions.
"Purchasing from local farmers and producers and the businesses that support them is a vote for fair wages for farmers, better stewardship of our farmlands, less impact on the environment, and of course fresher, more delicious food," she said.
The campaign's goal is to keep money local. It also allows people to know where their food comes from.
Supporters say people can also choose seasonal items from harvest that taste better.
To learn more about the campaign Eat Local WNY Initiative, click here.