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Vidler's celebrates its 90th (plus one!) anniversary

The world's biggest 5 & 10 variety store pulled out all the stops for this year's celebration.

EAST AURORA, N.Y. — Vidler's 5 &10 variety store celebrated its 91st anniversary with a huge celebration on Saturday.

The East Aurora landmark had to put off marking its 90th anniversary last year due to the COVID pandemic.

The variety store, located on Main Street, opened in 1930, but through World War II and even a global pandemic, the store has remained a local favorite. It is also the world's largest variety store and a staple within the Western New York community. 

The semi-official cake cutting ceremony happened around 11 a.m. Saturday, and there were treats, music, games and more for people in attendance, beginning around noon until 4 p.m.

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