BUFFALO, N.Y. — New Era Cap launched its debut collection of Brand New Era clothing and apparel line Friday in downtown Buffalo.
The company held a street party at its Delaware Avenue store on Friday, and it included DJs, food trucks, and even a pop-up store for exclusive access to the upcoming collection.
New Era Cap said Brand New Era offers durable products that reflect the company's Queen City roots.
"We're known for quality, we're known for craftsmanship, and we are bringing all of that to the new apparel line that we are making," Georges Labossiere, senior director of product and merchandising, told 2 On Your Side.
"In some instances, we take our headwear fabric and translate that into new apparel, and in some instances, we provide you nice beautiful fleece, durable comfort, warm and fuzzy, soft on the inside but rough and rugged on the outside, kind of like Buffalo."
There's still a chance to grab some early access gear Saturday, from 2 to 7 p.m.