BUFFALO, N.Y. — New Era is expanding its influence in the NHL.
The Buffalo-based company announced Tuesday it now has the rights to produce and globally distribute headwear for all 32 teams. The agreement begins with the 2024-25 NHL season, and will last for several years.
“This partnership brings together two global brands, working together to grow a global game,” said Christopher H. Koch, Chief Executive Officer of New Era. “While we have been working with individual clubs for decades, we are excited for our new agreement with the League and look forward to creating special moments for fans and players in North America and around the world.”
New Era says it has been partnering with the NHL since the 1990s, when it started working with the Sabres.
“For decades, New Era has maintained a strong brand presence in the hockey consumer products landscape by combining an authentic appreciation for the game with a deep understanding of what’s igniting change culturally,” Brian Jennings, NHL Chief Brand Officer and Senior Executive Vice President. “With this expanded partnership, we are excited for the global opportunities ahead.”
New Era will be releasing its designs over the next few months, and it will feature current team logos, vintage logos, and event logos for the NHL Winter Classic and the NHL Stadium Series.
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