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Fisher-Price GM talks future of East Aurora campus

Fisher-Price’s core operations and headquarters remain in East Aurora, but the brand also laid off 75 to 100 workers in the process.
Credit: Fisher Price East Aurora -- Google Maps

EAST AURORA, N.Y. — It’s been less than five months since Brian Fitzharris took the helm at Fisher-Price, and he’s honed in on what he calls the “superpower” of the East Aurora campus.

His leadership and vision as senior vice president and general manager are perhaps especially important now, amid a challenging year for the brand and its parent company, Mattel.

“I’ve respected the Fisher-Price team for many years,” he told Business First via email. “It’s an honor to work with such talented and purpose-driven people.”

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