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The Trader Joe's phenomenon: Why does WNY wants another site so badly?

So what makes the brand so successful in drawing people out to physical stores in droves, including Western New Yorkers?

BUFFALO, N.Y. — A few months ago, I vowed never to go to Trader Joe’s on a weekend again.

After a parking experience that can only be described as armageddon, I was engulfed by a crowd of people bustling around me and constantly knocking into my shopping basket.

That experience comes to mind amid a renewed push for a second local Trader Joe’s store. I can't help but wonder: Why is Trader Joe’s so popular in Western New York, a region that has a robust grocery market with plenty of players?

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