BUFFALO, N.Y. — With the first regular season game just two days away, local businesses are preparing for the crowds.
While the Bills Mafia takes pride in their tailgates and food, they also make a statement with their fashion.
The BFLO Store has multiple new collections of Bills gear for fans to choose from.
They even have an exclusive clothing line with partner, Labatt Blue.
Owner Nate Mroz said, "We've got some brand new apparel items we are just rolling out this weekend, we've got the new really cool Labatt blue apparel that we are working with them on which is really awesome, some great collabs with Zubaz as well."
He said that this time of year is always busy for them, the season starting coupled with back to school keeps the customers in the store.
Just a mile down the street from Highmark Stadium is Sunshine and Bluebirds, a boutique that is currently full of Bills merchandise.
Manager Andrea Schrader said they have had a steady stream of customers the past few days. She expects that to continue up until kickoff.
"We even have a lot of people come in right before the games to get last-minute items and then they head to the stadium," Schrader said.
Both stores said they see plenty of people coming in from out of town stocking up as well, joined by Buffalo natives returning home for a game or two.
Sunshine and Bluebirds also custom designs a lot of their clothing, Schrader said, "We here at Sunshine and Bluebirds get some of our own personal designs too so that's really awesome. That's exciting because we are creating them and were coming up with them so there's always new and exciting things."