BUFFALO, N.Y. — You probably don’t know Rory Allen, and that’s OK.
However, you almost certainly have seen his creations many to which grace the yards of Bills fans all across WNY.
Rory the owner of Zoom Buffalo, a company that designs and prints out signs has been apart of the Buffalo business community since 2003 .
Zoom not only creates yard signs but also wraps cars, buildings, creates business cards, and more.
But it wasn't until after a particularly inspiring Buffalo Bills game, that Rory woke up and chose mischief.
Rory alongside some of his fellow creators at Zoom Buffalo decided to secretly alter a Buffalo street sign overnight. The results were not just beloved in WNY, but their secret act of Bills pride went viral, and received national exposure on sports broadcasts across the country.