BUFFALO, N.Y. — Have you recently been in Niagara Square and noticed a rather large presence on the Statler building?
Over the weekend workers could be seen putting up a Gatorade campaign poster featuring Bills QB Josh Allen.
The poster reads 'IS IT IN YOU?' and is based around the 30 second ad titled 'HELLO COACH | JOSH ALLEN' Gatorade released the campaign ad a week ago ahead of the Bills vs. Dolphins game.
The ad shows how Allen reached out to thousands of coaches while on his journey to go pro. Throughout the ad, it goes on to show Allen continued to reach out until he found success.
Watch the full ad attached below for more.