TORONTO, ON — Taylor Swift's Eras Tour is ramping up to start its final stretch of concerts in the United States, then finishing off in Toronto beginning this week.
The Eras tour first began over a year ago, with her first concert date on March 17, 2023 in Glendale Arizona. The 3.5-hour show has had 152 dates spanning five continents.
In August of 2023, Swift had added the fall 2024 dates to her tour. Fast-forward a year later, and fans are closer than ever to their concert dates.
A recent article done by the Canadian Broadcasting Corporation (CBC News) shared that Destination Toronto, a visitor guide, is expecting to see a major economic boost in Toronto's economy due to the Rogers Centre Eras Tour dates.
"Destination Toronto estimates there will be more than $152 million in direct spending during the period when Swift takes the stage to perform at the Rogers Centre on Nov. 14, 15, 16, 21, 22, and 23," the CBC wrote.
Swift's six performances are expected to have approximately 240,000 people in attendance, and are all sold-out.
CBC also mentions in its article those who will be traveling from out of town to the show. For Swifties here in Western New York, that trip isn't too far.
"Out-of-town visitors are expected to spend the vast majority of that — $141 million — on local businesses, including hotels, restaurants, shops, entertainment and Swift-themed events," the CBC said.
Canadian governments are expected to take in around $40 million in tax revenue, according to Destination Toronto.
But it's important to note that these estimates don't include concert ticket prices or airfare. They are only based off of the money spent on local hotels, dining, shopping, entertainment, transportation, and other events.
"There's a lot of reasons to be excited about about Taylor Swift coming to town — $282 million reasons," Destination Toronto CEO Andrew Weir said at an unrelated event Tuesday to CBC News.
"That's ... new spending coming into our city. Money that didn't start the day in Toronto, but it ends the day in Toronto and then continues to recirculate paying wages, taxes."
Read CBC's full article for more here www.cbc.ca/news/canada/toronto/taylor-swift
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