BUFFALO, N.Y. — New Era Cap Co. Inc., the privately-held, Buffalo-based sports and lifestyle cap and apparel manufacturer, is officially marking its 100th anniversary with a series of centennial-related of items including classic caps and with an exhibit done in conjunction with the Buffalo History Museum.
Company officials said new designs, product collaborations and reissues of classic caps and apparel will be released through out 2020 to tie in with New Era’s 100th anniversary year. The collections will also celebrate the future of New Era, through global partnerships with legendary fashion brands Helmut Lang, Yohji Yamamoto, Levi’s, and Havaianas; visual artist Daniel Arsham; contemporary furniture brand Modernica; watch brand Casio G-SHOCK; and the brand’s first-ever circular economy product with Pentatonic.
New Era is headed by Chris Koch, the company’s president and CEO and fourth generation owner. Since 2006, New Era has been headquartered on Delaware Avenue in downtown Buffalo. You can read the full story on Buffalo Business First's website.