When you're paying roughly $5 million for 30 seconds during the Super Bowl, you hope it's worth it.
Here are a few of the commercials that made an impression Sunday night.
Toyota's heartfelt ad featuring eight-time paralympic gold medalist Lauren Woolstencroft earned rave reviews and gave all the feels right after kickoff.
Reaction to Sprint's offering featuring robots ranged from clever to creepy. Still, it managed to be memorable.
Peter Dinklage and Morgan Freeman's epic rap battle featuring Busta Rhymes and Missy Elliot has the distinction of being simultaneously hot and cool. Anyone else want to wash down a bag of Doritos with a crisp Mountain Dew?
The element of surprise figured heavily into the night's ads and Tide was the brand leading the way. You never quite knew when Stranger Things star David Harbour might show up to let you know you were watching a Tide ad.
The night was not without controversy. A commercial for Dodge highlighting a volunteer program used a speech from Martin Luther King, Jr. Many felt the use of the speech was inappropriate calling it crass to use Dr. King's words to "sell trucks."
Classic brands Coke and Pepsi went in very different directions. Pepsi's ad took a fun, nostalgic approach focusing on the best of America while Coke's ad had a more global focus.
These are just a few of the ads that caught our eye during the game. Let us know which ads were your favorites.